By popular demand, we’re really excited to introduce the Card Caddy Triple Decker. We’ll be funding the production of the latest entry into our line on Kickstater September 18-Oct 16. In case you’re not familiar with the Card Caddy, it’s the only playing card case that turns into a discard tray. We’ve funded a Single […]Read more "The Card Caddy Triple Decker"
This was our third year for the Card Caddy at Gen Con and another great experience. You can get the low down on how our first two years went for 2016 and 2017. There were just a couple of new things we learned and did this year that I’ll talk about, but it was largely […]Read more "Gen Con 2018 – Exhibitor’s Review"
Just came back from exhibiting the Card Caddy at Adepticon 2018 and it was one of the best shows we’ve done in awhile. Below is a run down of the Con from an exhibitor’s point of view. TLDR version: Well-run and vendor-friendly con. Very much focused on mini wargaming, but many attendees were all-around tabletop […]Read more "Adepticon 2018 – exhibitor’s review"
Just got back from my third time trying out for Shark Tank in Pittsburgh for the Card Caddy. You can read about my pitches in Charlotte and Raleigh in previous posts. I feel like it was my best one yet, so I’m keeping my fingers crossed that this time I’ll get the call. ABC announces […]Read more "Shark Tank, Take 3"
I’ve been gearing up for a Kickstarter for our new Dice Tower product soon and have been bulking up our email list in preparation. In Part 1, I went over an unsuccessful way to build your list through a giveaway, and in Part 2, did an overview of a more successful process using Facebook leads. […]Read more "Building your email list, Part 3"
When we show the Card Caddy (the only playing card case that turns into a discard tray) at trade shows and cons, we almost always get asked if we have a dice tower, too. In fact, we’ve had a dice tower in the works for awhile and I think we’re finally ready to unveil our […]Read more "Introducing the Dice Tower, by Card Caddy"
In Part 1, I discussed am unsuccessful effort to build my email list for my planned Dice Tower Kickstarter campaign. In spite of a snarky comment when I posted the bad results on a Facebook group, I decided to share the results of some continuing efforts. Here, I follow up with a successful campaign. TLDR: […]Read more "Building your email list, Part 2"
We’re looking to launch a Kickstarter for a new product in early 2018, so I wanted to start bulking up our mailing list. In this blog post, I’ll go over a giveaway campaign that we ran to collect emails and how we did. TLDR version: Very poor collection rate of 9 emails and cost around $3-4 […]Read more "Building your email list with a contest – a case study"
When I’m exhibiting the Card Caddy at trade shows and cons, one of the most common questions we get is “Do you have a card shuffler”? There seems to be a lot of interest in a good automatic shuffler, so in this post, I’m going to propose some aspects of an ideal shuffler and take […]Read more "Playing Card Shufflers, Part 1"
In a previous post, I wrote about some of stuff I keep in my trade show “go bag”. Here are some more tips and tricks I’ve picked up from my time exhibiting at various shows, cons and fairs. Getting in and out Depending on the size and location of your venue, loading your booth in […]Read more "Trade show survival gear, Part 2"