From idea to product

Tomorrow, I’ll have a booth set up at a local event, the Mountain Maker Fest, where I’ll show some of the steps in how I turned an idea into a product that (hopefully) you can buy in stores everywhere. So, for those of you who won’t happen to be in Accident, MD (yes, that’s really […]

Read more "From idea to product"

GenCon wrapup

GenCon 2016 has come and gone.  We had an exhibitor booth there and had a really great show.  Here are some  random notes, mainly from the perspective of an exhibitor, but may be helpful for general attendees, too. GenCon is the busiest show we’ve done so far. Looking back on our sales records, the longest […]

Read more "GenCon wrapup"

Auditioning for Shark Tank

We’ve all seen or heard of Shark Tank, and if you’ve got a business, you may have checked out how to get on the show.  Well, on May 13, I took the first step and tried out for the show.  I’ll break down my audition process here. I’ve been on the fence about whether I would […]

Read more "Auditioning for Shark Tank"

Feel lucky, punk?

Before I had my own product to sell, I would always inwardly roll my eyes at how marketing campaigns are always themed around the current holiday or season regardless of whether there was any connection.  “What does President’s Day have to do with furniture?” I’d think when looking at the newspaper in February. Well, not […]

Read more "Feel lucky, punk?"

New York Toy Fair recap

Whew!  Now that the Toy Fair is over, the real work begins!  It was an overwhelming experience, but in a good way.  Here’s a brief recap and possibly some nuggets of advice if you’re going to attend next year for the first time. (I’m mainly writing them down so I don’t forget!) I brought my […]

Read more "New York Toy Fair recap"

Reviewing Reviews

Unless you already own a copy of a product you’re buying online, chances are that you look through the reviews pretty carefully.  I’d say it’s one of the most empowering features of internet shopping – you now have the opinions of people of all ages and walks of life to help you decide whether you’ll […]

Read more "Reviewing Reviews"

Navigating the Amazon

So, my product is on Amazon – this blog post isn’t meant to be an ad, but hey, if you’re interested, go check it out. What I’m going to talk about here is my process for getting a product listed and sold through Amazon.  As the world’s largest internet retailer, you’d better be on there […]

Read more "Navigating the Amazon"