During my Card Caddy career, I’ve exhibited at over 20 trade shows, conventions, fairs, etc. So while I’m no expert, I’ve learned some stuff the easy way and some stuff the hard way that may make your next con/show/fair easier or better. Just like the Stormtrooper above, I have a “utility belt” of stuff that […]Read more "Trade show survival gear, Part 1"
I’ve been contacted by three Direct Response TV (DRTV) advertising agencies in the past few months with pitches for their services. I had done a DRTV spot for the Card Caddy about a year ago which fell short of expectations, so I knew to be wary, but I’ve been struck by the lack of advice […]Read more "Your product – As Seen on TV?"
The Card Caddy got back from exhibiting at Gen Con 50 last week and it was a great con for us. Read on to find out more. TLDR: Great, well run and attended con. Lots of sales direct to customers. Too many announcements over the loudspeakers! In case you’re not a close follower of the tabletop […]Read more "GenCon 17 – exhibitor wrap up"
If you’re the developer of a consumer product, getting it on the shelves of a big box retailer is definitely a goal, and there’s no bigger goal than getting into Walmart. According to their site, they have 4,692 retail sites in the US alone. But getting through the bureaucracy of these organizations and in front […]Read more "Pitching the Card Caddy to Walmart"
We just finished exhibiting the Card Caddy at the ASTRA 2017 trade show. How did it go? Read on to find out… the TLDR version: well run show with a good quantity and quality of attendees. We will probably make a profit on the show with direct sales to toy stores we met there and […]Read more "ASTRA Trade Show 2017 – Exhibitor Review"
I attended the INPEX 2017 show last week to exhibit the Card Caddy. Is it worth it for inventors to attend this show? Read on and find out. The “too long, didn’t read it” version: very well run show, but probably best for inventors with a product in very early stages of development. INPEX bills […]Read more "INPEX 2017 – An exhibitor’s review"
I just got back from Charlotte, NC for my second Shark Tank audition. I recounted my experience from my first one last year in Raleigh, NC here. I learned a bit and felt much better about my pitch and how it went over. More details below… You can find when they are doing auditions (they […]Read more "Shark Tank Audition, Take 2"