Auditioning for Shark Tank

We’ve all seen or heard of Shark Tank, and if you’ve got a business, you may have checked out how to get on the show.  Well, on May 13, I took the first step and tried out for the show.  I’ll break down my audition process here. I’ve been on the fence about whether I would […]

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Feel lucky, punk?

Before I had my own product to sell, I would always inwardly roll my eyes at how marketing campaigns are always themed around the current holiday or season regardless of whether there was any connection.  “What does President’s Day have to do with furniture?” I’d think when looking at the newspaper in February. Well, not […]

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New York Toy Fair recap

Whew!  Now that the Toy Fair is over, the real work begins!  It was an overwhelming experience, but in a good way.  Here’s a brief recap and possibly some nuggets of advice if you’re going to attend next year for the first time. (I’m mainly writing them down so I don’t forget!) I brought my […]

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Reviewing Reviews

Unless you already own a copy of a product you’re buying online, chances are that you look through the reviews pretty carefully.  I’d say it’s one of the most empowering features of internet shopping – you now have the opinions of people of all ages and walks of life to help you decide whether you’ll […]

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Navigating the Amazon

So, my product is on Amazon – this blog post isn’t meant to be an ad, but hey, if you’re interested, go check it out. What I’m going to talk about here is my process for getting a product listed and sold through Amazon.  As the world’s largest internet retailer, you’d better be on there […]

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Thinking inside the box

It’s tough to write anything about a box, but I’ll do my best.  As an aside, when I was in Officer Candidate School for the Navy, one of my Drill Instructors’ favorite sayings was “You’re dumber than the box the rocks came in.” Anyway, this post is about the snap-on storage box accessory for the […]

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