We’re looking to launch a Kickstarter for a new product in early 2018, so I wanted to start bulking up our mailing list. In this blog post, I’ll go over a giveaway campaign that we ran to collect emails and how we did. TLDR version: Very poor collection rate of 9 emails and cost around $3-4 […]Read more "Building your email list with a contest – a case study"
When I’m exhibiting the Card Caddy at trade shows and cons, one of the most common questions we get is “Do you have a card shuffler”? There seems to be a lot of interest in a good automatic shuffler, so in this post, I’m going to propose some aspects of an ideal shuffler and take […]Read more "Playing Card Shufflers, Part 1"
In a previous post, I wrote about some of stuff I keep in my trade show “go bag”. Here are some more tips and tricks I’ve picked up from my time exhibiting at various shows, cons and fairs. Getting in and out Depending on the size and location of your venue, loading your booth in […]Read more "Trade show survival gear, Part 2"
Looks like Hawkeye and Trapper could have used a Card Caddy back in the Korean War! Veteran’s day is coming up and as vet myself, I thought it would be interesting to take a look at the relationship between playing cards and the military. The enemy – boredom There are lots of great sources on the […]Read more "Playing Cards and the Military"
During my Card Caddy career, I’ve exhibited at over 20 trade shows, conventions, fairs, etc. So while I’m no expert, I’ve learned some stuff the easy way and some stuff the hard way that may make your next con/show/fair easier or better. Just like the Stormtrooper above, I have a “utility belt” of stuff that […]Read more "Trade show survival gear, Part 1"
I’ve been contacted by three Direct Response TV (DRTV) advertising agencies in the past few months with pitches for their services. I had done a DRTV spot for the Card Caddy about a year ago which fell short of expectations, so I knew to be wary, but I’ve been struck by the lack of advice […]Read more "Your product – As Seen on TV?"
The Card Caddy got back from exhibiting at Gen Con 50 last week and it was a great con for us. Read on to find out more. TLDR: Great, well run and attended con. Lots of sales direct to customers. Too many announcements over the loudspeakers! In case you’re not a close follower of the tabletop […]Read more "GenCon 17 – exhibitor wrap up"